Andrey MikulinskiyAndrey Mikulinskiy · CPO

Easy to use means easy to buy.

I build products that make money in regulated markets. AI is my multiplier: research and prototypes in days, not weeks.

FintechCybersecuritySaaS18 years, 7 in product
Manifesto
Andrey Mikulinskiy
Andrey Mikulinskiy · CPO

Better to tell your own story than wait for someone else to tell it. So, briefly. I don't like long debates about how things should be done. I figure out how things work, then build and ship. What I can't stand is “we've always done it this way”: that's how businesses lose money and humanity loses its future.

×2company revenue in 9 months
RUB 4Bannual product turnover, +100% YoY
0 → RUB 100M+yearly revenue from an MVP
300+customer interviews: data over opinions
Cases

Before → did → result. Numbers from my CV.

FamilioSaaS · subscription
×2

revenue in 9 months

Before
A genealogy SaaS with subscriptions and a scattered backlog.
Did
Used AI to find why users never reached the subscription, and designed a new UI. 150+ customer interviews and a 149-respondent survey → launched Familio Disk, a family-archive add-on to the subscription. Clustered 193 backlog cards and 368 support requests with an LLM into one priority list. Shipped AI features: person matching and document organization.
Result
Revenue doubled in 9 months.
Prodamus / PayformFintech · payments
1 → 4RUB B

annual turnover

Before
A payments provider with RUB 1B turnover, no processes, Russia only.
Did
Set up Scrum/OKR for teams of 18+, shipped an embeddable checkout for desktop, mobile and Telegram, 50+ integrations, launched in Kazakhstan, ran 150+ customer interviews.
Result
RUB 4B annual turnover, revenue +100% YoY, Kazakhstan +15% to revenue, churn −15%.
Crosstech / Jay DataSecurity · data masking
0 → 100+RUB M

yearly revenue from an MVP

Before
A personal-data masking platform at MVP stage, no revenue, no go-to-market.
Did
Built GTM and presales, demoed to 15+ enterprise clients, rebuilt the delivery process.
Result
RUB 100M+ a year, 80% retention, time-to-market cut from 6 to 3 months.
All projects over 18 years →
Product X-Ray

Where is your product losing money?

12 questions, 3 minutes, no sign-up. Built on 300+ customer interviews in fintech, SaaS and cybersecurity. Try the first question right here.

Question 1 of 12 · First impression

Can a new user tell what your product does within 5 seconds?

Run the X-ray →

A self-check, not an audit. Your answers stay in your browser.

Sample result · reacts to your answer
/24

Top 3 leaks
    AI at work

    AI multiplies my work. It doesn't replace the team.

    andrey@product ~ ai-log
    UX analysisProdamus
    Used AI to find the main leak: paying was inconvenient. We designed a pop-up checkout with a choice of payment methods for desktop and mobile that embeds anywhere, Telegram included. → client sales ≈ +25%
    UX analysisFamilio
    Used AI to learn that users didn't notice the subscription, didn't see why they'd need it, and got lost in the interface. Specified and designed what to change and where. → contributed to 2× revenue in 9 months
    BacklogFamilio
    193 cards and 368 support requests → one priority list via LLM clustering. → the team runs on it
    Research
    Synthesis of 150+ interviews and surveys — insights in days, not weeks.
    AI in productFamilio
    Person matching and document organization.
    Work data never goes to third parties: anonymization before any LLM and my own self-hosted setup, compliant with Russian data law (152-FZ).
    World 2050 · my bets

    Predictions are worthless if no one checks them

    So I bet in public: the trend, my confidence, the year. And once a year I check myself honestly: it happened, it's on the way, or I was wrong.

    scroll the timeline
    2026
    now
    2026 · nowBets are placed. First check in December 2026.
    2030
    in 4 years

    Driverless taxis are routine in the world's largest cities

    90%open
    2032
    in 6 years

    AI agents handle most routine office work

    95%open

    Privacy becomes a paid, premium product

    70%open
    2035
    in 9 years

    Brain–computer interfaces restore mobility to thousands of patients

    70%open

    EVs outsell combustion cars worldwide

    65%open

    Home humanoid robots sell like home appliances

    65%open

    Exoskeletons are standard on construction sites and warehouses

    50%open

    Passenger drone taxis fly in major cities

    50%open
    2040
    in 14 years

    3D-printed organs save their first patients

    75%open

    Clean energy is over half of global electricity

    65%open

    Lab-grown meat is cheaper than farmed meat

    45%open

    People live and work on the Moon again

    40%open

    Space tourism is affordable to the upper middle class

    30%open
    2045
    in 19 years

    Cell programming cures diseases that are incurable today

    65%open
    2050
    in 24 years

    Aging control adds 10 healthy years of life

    60%open
    Confidence history stays visible: “60% in 2026, 75% in 2027”
    Lab

    I test new things before they go mainstream. Short verdicts, no sponsorship.

    AI toolsince mid-2025

    Claude

    Anthropic's AI assistant and agent.

    Testedorganizing data, documents and routine tasks through an agent

    Usability index9/10
    KeepThe best tool for agent work right now: it structures messy data and takes a task all the way to a finished result. Downside: subscription and access take some setup.
    AI tooluntil mid-2025

    ChatGPT

    OpenAI's AI assistant.

    Testedprototypes and rough product hypotheses for customer interviews

    Usability index7/10
    SkipGood for prototypes you can put in front of users during interviews. Left because it often made mistakes in texts and finished documents and needed constant fixing.
    AI toolMar 2025

    Grok

    xAI's AI assistant.

    Testedtext work and image generation

    Usability index6/10
    SkipDecent with text and better than others at images. Left because it lags behind ChatGPT and Claude.
    Contact
    Andrey Mikulinskiy
    Andrey MikulinskiyCPO · @Andrew_8888

    Hiring a CPO or want a second look at your product?

    Write to me — I reply within a day.

    Topic

    In the form, add: company, role and when you need someone.

    Your message goes to my Telegram. My phone number is in the PDF CV.

    Fintech & payments
    • Prodamus / Payformpayment providerturnover RUB 1B → 4B/yr
    • Payto.kzProdamus launch in Kazakhstan+15% to revenue
    • Direct CreditPOS lending12 banks, 7,000+ stores
    • Alfa Business
    Security & data
    • Jay Datapersonal-data masking0 → RUB 100M+/yr
    SaaS & subscriptions
    • Familiogenealogy, subscriptionrevenue ×2 in 9 months
    • Kaitencontract work
    AdtechE-Promo
    • Fintkitad automation for SMBsMAU 5,000, +150% YoY
    • Beeline PROdvizhenie
    • Screenshot ADS
    • Infotech Digital
    AI servicescontract work
    • Credify AI
    • RoomServicesAI
    Logistics & RFID
    • IQSkladwarehouse RFID, Chestny Znak integrationRUB 1.5M/month
    IoT & smart homeRubetek
    • Domofon for PIKmobile app8 districts, 10,000 devices
    • Rubeteksmart-home app
    BlockchainCrypto Bazar
    • Ethereum Fastblockchain
    • AIRONcrypto wallet and exchange MVP$50k+ raised
    Web portalssupport and development
    • Yakitoriya
    • Menza
    • Jan Primus
    • Gin No Taki
    • Sandyk
    • Horizon Biotechnologywebsites under contract
    Construction2008–2016
    • 20+ sitesengineerconstruction speed +25%